Customers order online → Farms pack orders → NIKU delivers
How can we transform the shop experience to make it easier for customers to order?
Since there are so many constraints I would prefer if I could be onboarded with more guidance and a step-by-step experience.
How much meat is in one box? How many servings are there, how long will it last, how many meals am I getting?
Why can I only buy from one farm?
I didn't realize this was by subscription. What if I don't want to subscribe?
I can't even zoom into these images and they're super hard to read.
I get that the plus/minuses are supposed to make things quick, but they just make things harder for my brain to process.
I think a cart feature would be cool so I can easily change product quantities and remove items.
On the screen to review my order, everything is unchangeable. I would like a spot to see everything while being able to make changes.
"Love the new images, it's way clearer what each cut of meat actually is!"
"The page is a lot cleaner than what it was before, intuitive for me to place an order."
"I like the herbs and olive oils, makes the meat feel more earthy and true to its value"
How might we make the shop experience easier for customers to checkout?
Overall, the redesign increased conversion rates by 200%, increasing same-day conversions as well as monthly sales.