When I browse, I would usually click a streamer and then not vibe with them. I have to click into streams several times until I find something relevant, but then I just get tired.
I give up because it’s too hard.
~ An interviewee's comment while recalling frustrating experiences they had on Twitch
As a result of the second set of interviews, two main types of users emerged: 'The Loyal Fan', who's main mission is to consume the content they want, fast. This means focusing on experiences enabling quick and easy actions.
On the other hand, 'The Explorer' desires curation and connection. Their primary aim is to discover more communities to call home.
My main design goal is to make it easier and faster for viewers to consume relevant content (relevant as in entertaining, educational, and/or suits the viewer's interests). This not only directly increases revenues for Twitch, but indirectly does so since streamers are motivated to continue streaming.
A central hub for clips to bolster curated recommendations
Timestamped clips on VODs to signal high-interest durations
Profile preview cards to provide additional context
Definitely had a lot of challenges defining the problem and scoping. As an active user in the space, there were so many areas I wanted to explore and address, but ultimately had to scope it down to one thing for feasibility. I had a lot of trouble figuring out what was the right problem to work on, and understanding if the issues were actually issues. But I enjoyed all of it as part of the process and it felt really good to finally gain some clarity after the initial struggle :)
I wouldn't have been able to produce what I did without the help of mentors and friends who inspired me along the way to keep pushing through and really pinpoint what it is I wanted to solve and why it was important. Special thanks to those people (in no particular order): Jennifer Wong, Estelle Chung, Kevin Duong, Liam Ramsey, Christina Chen, everyone from PDF Cohort 1
There's still a lot I'd love to explore and flesh out further, which means I am now working on V2 of this concept. If any of this resonates feel free to contact me with your feedback via the links below!