I'm a freelance product designer who helps early-stage startups with optimizing user flows, 0-1 product ideation and prototyping, and design systems for platforms across web and mobile. I also craft websites and visual identities for businesses. In my off hours, I design for and host community co-working events, write about introspection, and am trying to improve my Korean.
If you're curious about my origin story and have 2 hours to spare, you can watch my recent podcast episode here.
In my craft, curiosity means knowing when to zoom in and out on problems; questioning and critiquing decisions along the way. Curiosity allows me to get down to the root of issues, and follow different paths of exploration. Without it, I would be awfully limited to simply what I am told or what is visible on the surface level. And where's the fun in that?
To me, executing on an end-to-end product experience with elegance not only entails strong research and flow as a base, but also involves spending the time to polish the visuals down to the pixel. I find visual design to be an underrated aspect of product experiences today, and I aim to bring back this sense of elegance and delight to interfaces. At the same time, I'm cognizant of when to strike this balance between the "move fast and break things" and "be pixel perfect" camps.
Applied to design, I see Kaizen as a way of thinking that allows me to let go of the idea that a design is ever 'final', and that instead it is a constantly evolving, growing, and iterative process. In turn, I too am learning, growing, and striving for continuous improvement in my craft.
